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In advance of our meeting on Thursday, I've put a few thoughts below on our strengths and weaknesses relative to our main competitors. I'm sure there will be points I've ----- mislaidmissedlost , so we can discuss the list in the meeting if not before.

Kind regards,

.....

Strengths

• ----- ResponsiveRespondedResponding customer support
• Established brand, well respected in the market, with a reputation for product reliability
• Nationwide ----- destinationoverviewcoverage - we can supply anywhere in the UK at 12 hours' notice.

Weaknesses

• Our cost structure is not particularly ----- completeconversantcompetitive (we struggle to compete against some of the newer players with higher levels of automation).
• We're not ----- lookedperceivedshown as being innovative (e.g. we don't offer a renewable energy-based solution).
• Lack of ----- visibilityflexibilitytransparency on commercial terms - customers are increasingly asking for extended returns terms, but we can't get internal sign-off on periods of longer than 28 days.

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